The Block Busting Story

Dr. Jo Ann Piña

Judith Parker Harris


Dr. Jo's Block Busting Story

Born and raised in San Antonio, Texas, during the Civil Rights Movement, when the restrooms and water fountains were still segregated, I busted through numerous cultural blocks to become a premier expert in cross-cultural communication.  I am the daughter of a migrant worker, a first-generation Hispanic, and the only one of four children to live past childhood.  Because I hated being so poor, I recall asking my father “Dad, what do I have to do so I don’t have be so poor forever?”  He told me, “Get an education.”  Thus, began my journey into education and lifelong learning.

As a teenager in San Antonio, I challenged the administration of a private girls' school to reverse my assignment to a track of classes well below my achievement level. This was my first cross-cultural experience where I advocated from myself, by myself and succeeded. Have you ever been marginalized, denied a promotion or given project assignments well below your education or experience?  Discover how I busted through the blocks placed by the Sisters of Incarnate Word in the first chapter of my book, Getting Across...Your Message, Your Ideas, Your Meaning.

Barely 18 and reeling from my mother's death, I applied for a summer job to earn tuition for fall classes. My first interview with a finance company required a placement test. Imagine my surprise when the office manager stopped me before I completed the math section, saying “Time's up,” when he'd never even mentioned it was a timed test.  I felt tricked so I challenged the office manager.  He simply said, "You failed the test, and taking it over won't improve your score."  Maybe you’ve experienced starting a new job where there are unwritten and unspoken rules you don’t know about that sabotaged your success.

"How can I fail a simple arithmetic test when I've passed college calculus and physics?" I asked. He ignored me and walked away. It didn't take me long to realize I had just experienced another cultural block –my first incident of job discrimination.
After receiving our undergraduate degrees, my former husband and I moved to rural county in Maryland.  Not only could I not get hired in Frederick, we couldn’t find anyone to rent to us.  It was a very depressing time for me.  After 2 years I found a professional position and soon experienced getting passed over for promotions.  I decided to obtain additional degrees figuring if I was more educated than my competition and worked harder, how could I be overlooked. 

Quickly I discovered I needed more than a superior education to move ahead—I needed the ability to communicate with people who were from different cultures than I and to do so convincingly and persuasively. 

As I gained cross-cultural communication skills, my success soared.  I was the first Hispanic professor at Montgomery College and the first Latina The American University offered a full scholarship to for a Ph.D.  In my keynote speeches and seminars, I share the lessons I learned getting across the myriad of blocks in my life.

As a result of my cultural heritage and the challenges I experienced in my early life and later in my career, I’ve focused my research, book, articles and training seminars on bridging the communications gap among Anglo Americans, African Americans, Hispanics, Asians and women to increase understanding, cooperation, success and productivity.

Today, I am a professional speaker and the only Latina Ph.D. in the National Speakers Association.

Judith's Block Busting Story

Growing up in Spring Valley, California, one lesson guided my life and that was “to expect nothing, because my family suffered from THE PARKER CURSE. We went from making ends meet to poor to poorer as our residences went from a middle class house to a small house to a trailer.  Most of this was due to my father’s alcoholism and a belief system based on the “we have no luck,” perspective.  I made some pivotal decisions, which were to learn to be independent, to never rely on anyone, and to be successful.
Thus, my rise from blocked to blockbuster.  I made straight A’s through high school and college, graduated one-quarter early and started with an Executive job.  I quickly went from PR to advertising and broke through a lot of glass ceilings in the ‘70s.  I was the first woman director of TV commercials in Sacramento, and the first woman with director classification in the AFTRA union in Sacramento. I stopped discriminatory job classifications and got raises for the women around me.  I broke through the “Old Boy’s Network,” and started a business with some of my co-workers.  I brought a failing Sears and Roebuck market up to 7th in the nation by using TV as an electronic newspaper ad.  Soon I was producing for the national chain. 

I moved to Los Angeles in 1980 and started an advertising agency out of nothing.  (My partner and I put in $400 each out of our own pockets)  I landed one hospital as our first client.  When Republic Health Corporation purchased that hospital; they became part of a chain looking for an advertising agency to market their plastic surgery program.  With four large agencies in the finals, they discouraged our determination to make a presentation, but we called in every favor we were owed, stopping short only at mortgaging our own homes.  We proceeded to produce a complete campaign in 2 weeks including radio, TV, a jingle, newspaper, brochure and a patient gift.  They gave us the account on the spot and overnight we were a multi-million dollar agency.  We went on to pioneer brand advertising in the healthcare business, winning many awards along the way.
That victory did little to prepare me for the new ground I would have to conquer when diagnosed with Multiple Sclerosis, however.  Numb from the waist down and partially blind, and told in 1985 that there was nothing the medical community could do, I had to forge my own way.  I’ve been symptom free since 1990, and now I use the lessons I learned to teach others how to find and destroy the blocks in their lives to accomplish whatever they define as their intentions.

In other news, I started a public service announcement Program for Women in Film that found me invited to the White House and I’ve been happily married to my soul mate for 18 years as I found that true health comes from life balance, but that’s another story.


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